ABOUT
SMILES AND HAPPINESS ARE A LIFESTYLE! POSITIVITY SERVES AS THE FOUNDATION OF EVERYTHING I DO.

MEET PAUL

Paul Rathgeb, a fitness enthusiast, travel lover, and entrepreneur, is on a mission to spread smiles wherever he goes. With boundless passion, enthusiasm, and determination, Paul combines his love for fashion with his business acumen as the creator of the successful Austrian clothing brand "Hoamatkult." His international mindset, shaped by academic experiences in Austria and the USA, adds depth to his appreciation for other cultures. A lover of road trips and an avid car enthusiast, Paul embraces exploration and adventure. Alongside his fitness journey, he emphasizes the importance of laughter, joy, and maintaining a positive outlook, believing that a smile is the ultimate fashion statement.

TRAIN HARD GAIN HARD

FITNESS

Paul has devoted himself to fitness and bodybuilding and is a firm believer in the motto 'a healthy body hosts a healthy mind'. With unwavering discipline, he pushes the boundaries of his physical prowess, motivating others along the way with his inspiring fitness journey. His lifestyle is a testament to discipline, perseverance, and the belief that a strong body nurtures a strong mind.
camaro

EXPLORE THE WORLD

TRAVEL

A travel enthusiast at heart, Paul has a special affection for taking his Camaro on road trips across the vast landscapes of the USA. His journeys have taken him from the sun-drenched coastlines of California to the bustling streets of New York, from the majestic Rockies to the lush Everglades, and everywhere in between. His road trips are a testament to his love for exploration and adventure.

A SMILE IS THE MOST STYLISH ACCESSORY

FASHION

Paul effortlessly blends his love for fashion with his charisma - from designing new pieces for his fashion Brand “Hoamatkult” to striking a pose in front of the camera, Paul's fashion journey is a testament to his creativity and joy for life. Whether modeling his own creations or crafting new ones - Paul believes in the power of a smile as the ultimate fashion statement.

DO WHAT YOU LOVE LOVE WHAT YOU DO

BUSINESS

Fusing his fashion flair with business acumen, Paul turned his passion into his profession by creating the clothing brand “Hoamatkult”. Driven by innovation, Paul loves to develop new business ideas and bring them to life. From the launch of his brand to his ongoing pursuit of new ideas, Paul’s entrepreneurial journey is characterized by creativity, dedication, and commitment to making a positive impact - one smile at a time.

BIO

Paul Rathgeb - fitness enthusiast, travel lover, entrepreneur, and a man on a mission to spread smiles wherever he goes. With a boundless passion, Paul approaches every endeavor with enthusiasm, determination and a smile. These facets form the foundation of his persona and are at the heart of everything he does.
As the creator of the successful Austrian clothing brand "Hoamatkult," Paul combines his love for fashion with his business acumen. Paul's entrepreneurial journey is a testament to his creativity and joy for life. Whether modeling his own creations or crafting new ones, Paul believes in the power of a smile as the ultimate fashion statement.
Paul's international mindset is shaped by his diverse background. Born in Austria, he had the opportunity to experience high school in Michigan, which broadened his horizons. He further pursued his studies in business economics, focusing on marketing and international finance at JKU university and Emory University. His interest in other cultures and love for the USA is undeniable, with a special affinity for its landscapes and the freedom of the open road. Paul is an avid car lover, appreciating the thrill and beauty of taking his Camaro on road trips across the vast landscapes of the USA - a testament to his love for exploration and adventure.
A firm believer in the mantra, "A healthy body is a happy body," Paul stepped onto the path of fitness and bodybuilding. With unwavering discipline, he pushes the boundaries of his physical prowess, motivating others along the way with his inspiring fitness journey. Infusing fun into everything he does, he emphasizes the importance of laughter, joy, and maintaining a positive outlook - one smile at a time.

GET IN TOUCH

Whether you have a question, collaboration opportunity, or just want to say hello, feel free to reach out.

Keep smiling
PAUL RATHGEB